on October 08, 2014 Post Production

Why You Should Budget for Video Sharing

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square-wheelsIt’s impossible to create media in a vacuum. Unless everyone on your team is on the same floor of the same building, you’re going to be forced to spend on file-sharing and collaboration. Whether it's time or money, you’re investing resources you could be allocating elsewhere. Yet not everyone allocates the necessary budget to for a video-sharing tool set to optimize efficiency and productivity.

According to a 2013 report commissioned by iStock, 23% of creative professionals spend less than two hours a day doing creative work. Let’s apply that same ratio to a different profession. Let’s say you get a $5,000 bill from your mechanic for 50 hours of work, and he spent only 11 of those hours fixing your car. How would that make you feel?

23% of Creative Professionals Spend Less than Two Hours a Day Doing Creative Work

Where do the other 6-10 hours of the creative’s working day go? Dealing with administrative and technological obstacles. That same iStock study revealed if creatives had more time and less competing priorities, they’d be 50% more inspired to do great work. Another compelling stat: 71% of creatives surveyed believe new tools and technologies have enabled more creativity at work. We happen to agree. 

If you’re spending time and/or money to work with makeshift solutions for video sharing because you can’t afford to include it in the budget, you’re probably allocating resources to reinvent the wheel. When you take into account what you’re spending on inefficient video-sharing methods and how much more you could accomplish if you could dedicate that time to creative work, you’ll realize can’t afford not to budget for video sharing.

Let’s take a few examples of makeshift methods and what they could be costing:

Burning DVDs 

Every DVD takes somewhere around 5 minutes to burn. Then you have to transport the DVD to whomever needs to see it which could take anywhere from 30 minutes to 2 days. Purchasing DVDs and transporting them both cost money, and that’s a manual process that needs to repeated again and again. You could either hire an intern and make that their singular responsibility, or you could institute a more scalable process and put your intern to work doing something valuable to your project (and your bottom line).

Shipping External Hard Drives

The same things that make DVDs cumbersome and labor-intensive make dealing with hard drives even more of an impediment to efficiency. The time it takes to copy files to hard drives, back them up to create redundancy and troubleshoot compatibility issues when uploading/downloading content adds up in a hurry (without even taking into account having the drives returned). Then there's Mac to Windows file compadibility to worry about. On top of all that, external hard drives are notorious for their instability. Wrapping your media content in bubble wrap and sticking it in a FedEx mailer is an unnecessary, time-consuming risk.


We’ve already gone on record as to why using cloud-based file-sharing services not designed for video sharing can have all kinds of drawbacks, but here's some more rationale: time spent uploading and downloading the same video file is time wasted. A file-sharing solution designed for video will allow for viewing in the cloud, in HD, in a branded, elegant, dedicated landing page, viewable on any device, in any browser. A video-specific solution will transcode the file so it’s not dependent on the codec of the native media player. An ideal solution will even tag your media files to provide asset management functionality, so when it comes time to retrieve and re-use those files the second and third time around, you’re not wasting time hunting them down.

If you set aside the budget for a video-sharing media platform specifically designed for video the numbers look something more like this:

Time spent uploading a 2GB media file = < 60 Seconds (depending on bandwidth). Zero time spent downloading, zero time spent dealing with incompatible video formats, zero time spent duplicating the process. When you pay for a premium service, it should also come with technical support. When you need to deliver a file and you're up against a tight deadline, you can't call the hard drive manufacturer for help.

Storing your video assets in the cloud in a secure, accessible place provides benefits and time-saving that delivers ROI time and again. Time is the one resource that you can't replace. Removing obstacles from your creative team's path is an investment in your bottom line. When you take all that into account, it becomes clear: you can’t afford not to budget for video sharing.

Do you budget for video sharing? Why or why not? Tell us in the comments section below!

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Shannon Hawkins

I'm a content marketing/strategist at MediaSilo. I'm also the first person on record to ever feel "whelmed".