Over the past two years, Adobe has enjoyed a steady incline in its share of the video editing software market culminating in their ultimate moment in the sun when Gone Girl announced its team would use Adobe CC for their post-production needs. With The Sundance Film Festival fast approaching, Adobe is achieving yet another milestone as an increasing number of highly anticipated films set to be featured in this year's festival were edited using Adobe Premiere Pro CC.
Adobe Premiere Pro was used to edit 21 films that will appear at the Sundance Film Festival this year, up from only 9 in 2014. After pairing up with Adobe After Affects CC, Premiere’s capabilities and ease of use noticeably improved, attracting more and more devoted users. Adobe actively updates its software and frequently responds to customer requests.
Features added in 2014:
Masking and Tracking Feature: This allows editors to implement a blurred mask to obscure faces and/or logos. The masks will then continue to stay on the faces/logos while the subject moves.
Designate a Master Clip: Editors can now display a clip in the source window, then drop effects into that source window, in order to apply the same effect to a clip wherever it appears in the timeline.
Destination Publishing to YouTube and Vimeo: Fast, easy, effective publishing.
These past few months have been very successful for Adobe Premiere Pro. Gone Girl was the first major feature film to use Adobe Premiere Pro to edit an entire film. Their in-house production team believed that Premiere could best realize their vision. Jeff Brue, the post-production engineer of Gone Girl, told Adobe about his experience with Premiere: “The ask was for nothing less than perfection, which pushed us to do better. When it came down to it, Adobe Premiere Pro CC was faster than anything else in the market. That speed meant more iterations, more time to work on a shot, and more time to perfect an edit.” Gone Girl grossed over 300 million dollars and is now one of the most popular and critically acclaimed movies of 2014.
Feature films edited by Adobe Premiere Pro at the Sundance Film Festival this year:
Misery Loves Comedy: Over 50 funny people share their stories in comedy
Notable cast: Jimmy Fallon, Jim Gaffigan, Larry David, Amy Schumer, Judd Apatow
Being Evel: The story of American Daredevil Robert “Evel” Knievel
Notable cast: Johnny Knoxville
Cop Car: Two 10-year-old boys steal a cop car and cause chaos in a small town
Notable cast: Kevin Bacon
As more high profile leaders in the industry adopt Adobe as their NLE of choice, it will be interesting to see if their market share continues to grow. As a software company that strives to empower creatives to their best work, we're excited to see how Adobe's innovative drive continues to shape the industry.