The audience and appetite for video grows every year. Viewers want more video content via more platforms and devices. Companies are using video increasingly for marketing, training and internal communications. As video production grows, companies are realizing that consumer video sharing platforms are not sufficient for their production collaboration and distribution needs. They need something that is built by professionals, for professionals.
So what makes a professional video sharing platform professional? The following attributes separate the pro platforms apart from their consumer-grade counterparts such as YouTube and Vimeo:
1. Automatic High Quality Proxy Creation
Professional video sharing platforms automatically create a high-resolution compressed proxy of each video that is uploaded. A proxy is a version of the original video that has a smaller file-size, yet retains the resolution and much of the visual quality of the original video. The small files size allows the proxy preview to be streamed across networks of varying speeds, and played back on a wide variety of web browsers, smart phones and tablets. While YouTube and Vimeo do generate video proxies, a professional video sharing platform creates proxies with a higher bit-rate, meaning a higher visual quality that closely matches the original video.
2. Timeline Annotations
Pro video sharing platforms provide the ability to annotate the video, so that reviewers can enter comments and feedback at various points through the video timeline. For example, a director might enter a comment 2 minutes into the video to ask the video editor to remove a shot, or make a shot brighter.
3. Mobile Review
A truly professional video sharing platform includes smart phone and tablet apps that allow video content to be accessed securely from any location. iPhones and iPads are the most popular mobile devices among creative professionals, so a native iOS app is a huge plus. Some like MediaSilo even allow download of video for offline viewing while outside of network access.
4. Access Control
When sharing high value content, its important to ensure that only the intended audience is able to view the video. Professional video sharing platforms let video owners control who can access a video, and what they can do with it.
5. Content Security
Professional video sharing platforms provide encryption of uploads, downloads and streams, as well as security overlays on video so content leaks can be tracked back to the source.
6. Analytics & Audit Trail
There should be a way to see who has viewed a video, where they viewed it, and how often. If valuable content is leaked, there should be a way to identify who has leaked the video, and when they leaked it.
7. Asset Management
The platform should allow management of video and accompanying audio, graphic and document files after they have been uploaded and shared. You should be able to tag, organize, browse and search your library of shared assets.