on April 21, 2015 Educational

23 Stats That Prove Video Marketing Works

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Video marketing is an absolute necessity. More times than not, companies don’t spend enough money on video production. The result? No online traffic. If you truly believe in something, you must be willing to take the risk. If you aren't, someone else who sees potential in your idea WILL spend that money, and WILL take you down. Look at these video statistics. They speak for themselves: 

1. More video content is uploaded in 30 days than all three major U.S. TV networks combined have created in 30 years (Digital Sherpa)

2. 65% of video viewers watch more than ¾ of a video (Brain Shark

3. 92% of mobile video viewers share videos with others (Invodo)

4. Mobile video ads that include social media buttons drive 36% higher engagement (Rhythm NewMedia)

5. Your website is 50 times more likely to appear on the first page of a search engine results page if it includes video (Digital Sherpa) 

6. 33% of tablet owners watch one hour of video per day on their device (Brain Shark

7. Online video users are expected to double to 1.5 billion in 2016 (Cisco)

8. Online video now accounts for 50% of all mobile traffic (Bytemobile Mobile Analytics Report)

9. 74% of all internet traffic in 2017 will be video (Brain Shark)  

10. Users sharing video on retail and brand sites chose Facebook 46% of the time, email 40%, and Twitter 14% (Invodo)

11.Online video traffic will be 55% of all consumer Internet traffic in 2016 (Cisco)

12. 52% of consumers say that watching product videos makes them more confident in online purchase decisions (Invodo)

13. Video in email can boost open rates by 20% and increase click-through rates 2X (Brain Shark

14. 80% of your online visitors will watch a video, while only 20% will actually read content (Digital Sherpa)

15. 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blogging (Social Media Examiner)

16. 75% of users visit the marketer’s website after viewing a video (Digital Sherpa)

17. More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube)

18. 2 billion video views per week are monetized on YouTube, and every auto-shared tweet results in six new YouTube browsing sessions (ReelSEO)

19. Every day 100 million internet users watch an online video (Digital Sherpa)

20. 93% of marketers use video for online marketing, sales or communications (Brain Shark

21. Online video production will account for more than one-third of all online advertising spending within the next five years (Borrell Associates

22. Consumers give up on an online video if it doesn’t load in two seconds (University of Massachusetts Amherst and Akamai Technologies)

23. Using the word “video" in email subject lines boosts open rates 19%, click-through rates by 65%, and reduces unsubscribes by 26% (Brain Shark

Are you convinced? Producing videos is essential when marketing your product or service. People respond to videos. I think that’s pretty clear thanks to the info provided above. If you think you’re company is ready to utilize video marketing, read our article Video Production: In-House vs. Outsource, and make the investment. Don’t be cheap. 

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Nick Shanman

Intern at large. Movie buff.