When we launched our SafeStream on-demand watermarking service at the beginning of 2016, the response was immediate: Wow, how did you do it? Companies including BBC, ITV and Hulu use the real-time visual watermarking technology to protect pre-release content everywhere from rough cut review to the sales process to screening rooms. Applying personalized digital watermarks directly into the videostream within seconds, SafeStream is faster, cheaper and easier to use than traditional watermarking techniques. The one piece of feedback we kept getting over and over? "If you had a forensic option in addition to visual watermarking, this would be a category killer."
Given how long it took to develop real-time visual watermarking, we knew finding a way to apply the same on-demand technique to forensic watermarking would be no easy task. Luckily, we were able to find a company that had already created some mindblowing technology in this area. We're excited to announce that we have integrated ContentArmor's forensic watermarking solution into SafeStream, providing a real alternative for companies who are looking to jettison DVD screeners and other time and resource-intensive methods in favor of inserting watermarks only when a viewer presses play.