There are many misconceptions associated with the term “HD." Yes, it does refer to a higher video resolution than standard-definition. Yes, it is commonly used in reference to 1080p or 1920x1080p. But no, that does not mean that 1080p is always better than 720p, or that any other high-definition videos are not AS high “quality" as 1080p. The video production folks cannot stress this fallacy enough. Many people aren’t well educated on the ins and outs of video resolution, the main differences between 1080p and 720p, and what 1080/50p and 1080/60p represent. Here are a few quick lessons you should know and relay to your coworkers.
After months of shooting, you're finally done. You’ve got all the footage you need. Time to relax. Hah. Kidding. You’re not even close. You’re just about ready to start the post-production process. It’s time to head back to the lab, and make something special. Your team is waiting for your signal. What’s your first step? What tools will you use? Who will manage what? Should you have Chipotle or Qdoba catered on Fridays? Stop. Before you dive in, check out these tips to insure that your post-production journey can go as smoothly and efficiently as possible.
2014 marked the lowest number of moviegoers since 1995. 2014 box office revenue was down 5% from 2013, the lowest drop from one year to the next in almost a decade. 1.26 billion cinema tickets were sold in 2014. Sounds like a high number, except it hasn’t been less than 1.3 billion in 20 years. So, what happened? Where is everybody going to get their cinematic fix? Online. America has migrated to the Internet to fulfill their entertainment needs, and the enormous surge in online media content has hindered our desire to get out of bed and head to the theaters. Here’s how video-on-demand is reshaping the film industry as we know it.
Single-camera sitcoms dominated the 60s and 70s. Multi-camera sitcoms dominated the 80s and 90s. Today? The entertainment industry is torn between the two. Modern Family and 30 Rock follow the single-camera method. Each clip—each piece of dialogue—is filmed separately. The perfection of each camera angle gives these shows a “movie feel” that is very unique. How I Met Your Mother and Big Bang Theory are filmed with multiple cameras. These sitcoms snap back and forth between angles, from one character to the next, from head-on to profiles, for punchline set-up and character reactions. These are four the most popular shows on television over the last 20 years, but used completely different filming techniques to entertain their audiences. Thus raising the question: Which is better?
Careers in Post-Production are frequently sought after and frequently given up on. Read our article 7 Reasons Why A Career in Post Production is Awesome, and its predecessor, 7 Reasons To Avoid A Career In Post Production, to gain a better understanding on the pros and cons of pursuing a career in the field. Say what you will about a career in post-production, but it can be lucrative. Here are 5 of the highest paying jobs in the industry.
It’s that time of the year again where broadcasting executives & engineers, technology manufacturers and production geeks converge on Vegas for the weeklong marathon called NAB. The landscape is saturated with blogs, twitter streams and live podcasts about the technology at NAB. But what’s rarely talked about it what the show is like to attend. Most first-timers go in completely unprepared.
We've been listening.
In the world of OTT, YouTube currently sits atop the throne, but heavy is the head that wears the crown. Facebook video is an aspiring usurper showing promise. Their relatively new platform gets over three billion video views per day, and that number continues to increase. All of our news, all of our sports highlights, all of our hilarious lip-sync-while-driving videos, are found on Facebook. No need to click play, just scroll your mouse over the video, and it plays automatically--brilliant. Facebook’s video player will soon be embeddable, and they’ll be able to host content all over the web. But this is only the beginning. Facebook is revolutionizing their apps to give us access to more information and more entertainment. The two titans of the Internet are battling for our loyalty.
The Wall Street Journal recently reported that YouTube isn’t making any money--a startling revelation for most, but how is it possible that the content media giant is not a margin positive business for it’s parent company? And if YouTube, with it’s wonderland of never-ending content, can’t manage profits, what’s the future for everyone else?
We know you’ve heard it a million times, but it cannot be stressed enough. “Every company is a media company.” Companies from food to retail to software have to produce high quality videos to stay relevant in today's media-centric times. Whether it be promotional or instructional, videos are vital in every business today. This trend raises the question, how will your company approach video production? Will you hire your own internal team? Or will you freelance sporadically? Which is better for you?
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