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How Video Marketing Works [Infographic]

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After publishing our post on mistakes to avoid in video marketing earlier this week, we want to continue the discussion with an infographic created by SoMedia Networks breaking down how and why video marketing is so effective: 

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How Not to Use Video to Support Your Sales Process

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In today’s day and age, video is the common currency of digital communication. Technology has made it so inexpensive and easy to produce that every company is now a media company. There’s no excuse not to have video readily available promoting your product or service, but is video becoming more ubiquitous a blessing or a curse?

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Customer Testimonial: Unanimous Creative Transforms Review and Approval Process Using MediaSilo

Unanimous Creative uses MediaSilo to increase efficiency in their workflows

Unanimous Creative is a post production services company based in Minneapolis, MN, specializing in editing, animation, and design. Sean Corcoran, Principal at Unanimous, has been using MediaSilo since 2010. As a free-lance video editor, he’s moved between several projects in that time, and he’s brought MediaSilo with him every step along the way.

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Why You Should Budget for Video Sharing

square-wheelsIt’s impossible to create media in a vacuum. Unless everyone on your team is on the same floor of the same building, you’re going to be forced to spend on file-sharing and collaboration. Whether it's time or money, you’re investing resources you could be allocating elsewhere. Yet not everyone allocates the necessary budget to for a video-sharing tool set to optimize efficiency and productivity.

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Sending Rough Cuts Just Got Easier

At MediaSilo we're committed to putting creatives first: our mission is to build tools to increase productivity and reduce friction in creative workflows. That's why we're excited to announce the release of QuickLinks for Mac OSX (10.8+).

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Using Video in eLearning

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Steve Maviano is the Digital Media Manager at Envision Group Consulting, a MediaSilo customer. He's been a video editor for over ten years and has edited numerous national and local commercial spots, corporate sales and training videos, documentaries, entertainment news stories, and music videos. He has experience across the entire media production spectrum, including writing, shooting, and full lifecycle production. His post originally ran on the Envision Group Consulting blog.

With the cost of video cameras and editing software coming down in price, it’s easier than ever to include video in your eLearning projects. Below is some useful information to read if you are thinking about taking your eLearning to the next level.

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Amazon Studio's Transparent is a New Triumph for Creative Freedom

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Transparent, the latest release from Amazon Studios, is quickly becoming one of the most critically-acclaimed productions of the year and proving that when given the right amount of freedom, creative professionals can and will do their best work. In today’s day and age where the ways in which video content is produced and distributed have skyrocketed, creative freedom is winning out. Netflix set a precedent with House of Cards and Orange is the New Black; Amazon Studios is running with their strategy and reaping the rewards in kind. 

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Bash Security Risk Update

In light of the recent Unix/Linux Bash security breach, we have taken the necessary precautions to patch our systems and ensure our data security. Even though our systems were not originally vulnerable, we’ve applied the latest patches from our operating system vendors to mitigate the risk. Our data and the content of our users is not in jeopardy. We began to respond to the security risk this morning and have continued to follow-up throughout the day.

To familiarize yourself with the Bash security risk in greater detail, check out this helpful summary.

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Solve for the Creative: How to Successfully Implement a Media Management Platform

choose the right media management platform for your creative team

Have you ever had an aunt who knitted you a maroon sweater? Remember the feeling when you had to wear the sweater over to your aunt’s house every time you went? Of course you do because it was a terrible feeling, being forced to do something in which you had no interest. Then came the amazing feeling of tearing off the sweater as soon as you possibly could when you got home. You never wanted a new sweater, and being forced to wear it out of obligation was a steady reminder of how much you hated the color maroon. The same could be said about rolling out software within a creative team.

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MediaSilo Announces Integration with Adobe Bridge

Adobe Bridge Integration With MediaSilo

At MediaSilo, we strive to give creative professionals tools to increase efficiency and reduce friction in their workflow. At the forefront of this effort are the tight integrations we've built with Adobe's Creative Cloud, and that’s why we’re excited to announce our integration with Adobe Bridge.

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About this Blog

Check this page for new feature announcements, industry analysis, links to good reads, and general thoughts from the folks who make MediaSilo tick.

WHAT IS MEDIASILO?

MediaSilo is a cloud-based video management and collaboration platform for creative teams.

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Top 5 Driving Forces in MAM

The DAM is dead

Creatives expect asset management to be a natural extension of their workflow - not a separate task.

The Creative Pro as Decision Maker

In a SAAS world, the driving force behind purchasing is the creative pro, not central IT.

Metadata is no longer optional

Tools need to train users and encourage the use of metadata. It's not optional anymore.

Storage strategies today are more complex

Public cloud, private cloud, data center, on-site.... Understanding your storage story is key in launching a successful initiative.

Cloud Services are imperfectly understood

The cloud is not inherently insecure, but understanding how to use the available security options is key.


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