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If YouTube's Broke Then We're All F-ed


The Wall Street Journal recently reported that YouTube isn’t making any money--a startling revelation for most, but how is it possible that the content media giant is not a margin positive business for it’s parent company? And if YouTube, with it’s wonderland of never-ending content, can’t manage profits, what’s the future for everyone else?

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Video Production: In-House vs. Outsource


We know you’ve heard it a million times, but it cannot be stressed enough. “Every company is a media company.” Companies from food to retail to software have to produce high quality videos to stay relevant in today's media-centric times. Whether it be promotional or instructional, videos are vital in every business today. This trend raises the question, how will your company approach video production? Will you hire your own internal team? Or will you freelance sporadically? Which is better for you? 

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MediaSilo 6 to Debut at NAB 2015

At MediaSilo our mission is to help creative professionals spend less time focused on technology and more time on creativity. That's why we're excited to debut MediaSilo 6 April 11th at NAB 2015.

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The 5 Worst Ways to Send Large Files


You have a terabyte of important company data. You need to get it from the Boston office to your team in New York by the end of week. Your boss is counting on you. You have the data on an external hard drive connected to your computer. You also have access to the company’s DropBox account. How do you do it? Which medium do you use? Do you disconnect the hard drive, or do you upload the contents into the cloud? The perfect solution may be difficult to find. Luckily for you, we’re going to tell you which methods to AVOID.  Maybe this will help lead you in the right direction, and save your job. Here are the 5 WORST ways to send large files.

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Apple is Changing the Media Landscape with Their 25 Channel TV Service Launching in September


Apple is reportedly releasing a streaming TV service in September exclusively on their devices. They're taking media consumption in a new direction that may disrupt the world of television as we know it. Apple aims to be a one-of-a-kind service, as more and more consumers ditch their standard TV provider and focus their attention on VOD and online streaming. The solution? The most popular, relevant channels on TV, at your fingertips, anywhere you are. 

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Elegant Workflow Podcast: Interview With Kai Pradel CEO And Founder Of Mediasilo


Kai Pradel, CEO and Founder of MediaSilo, Inc., appeared on The Elegant Workflow Podcast with Dave Ginsberg to discuss MediaSilo’s Edit Companion product, how the cloud makes productions more efficient and the future of virtual workflows.

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How has Empire Become the Fastest Growing TV Show in 20 Years?


If you are not already hooked, there’s still time. For the first time in over 20 years, a TV show has accumulated more viewers with each new episode. That show is Fox’s smash hit, Empire. Originally described by the Washington Post simply as “a new show about hip-hop,” Empire only had a predicted 1.8 pre-launch rating for the 18-to-49 demographic. It has become much more since then, with its March 4th episode hitting a rating of 5.8. By comparison, The Big Bang Theory had a 4.8 rating that week. Empire’s pilot is still receiving 100,000 views every day on Hulu and Fox Now. Stars like Spike Lee are expressing interest in an opportunity to be a part of the decade’s hottest show. The question arises: Is there a formula for Empire’s rapid success?

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Awards to Look For at the 2015 NAB Show


This year’s NAB Show -- held in Las Vegas from April 11-16, 2015 -- is fast-approaching, and with close to 100,000 people in attendance, we thought it would be a great time to take a look at a few of this year’s Awards and Honorees.

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Don’t Pay for Cloud Storage, Pay for Cloud Features


Media companies are often concerned with video storage space—and rightfully so. Storage on the cloud can get expensive, and unlike an external drive, the cloud is virtually limitless. The more you store, the more you pay causing a universal movement by companies to opt for the cheapest solution for the highest volume. Cloud-hosted servers are forced to compete over who can charge the least amount of money per GB or who can entice potential customers with the first 100GB or so free. But picking a cloud solution based off who offers the most storage for the least amount is precisely the wrong way to go about it. 

Storage is ubiquitous amongst cloud-based software. The right solution will empower you to do more with the assets you have in the cloud, not just keep more assets up there. Does it allow for safe sharing? It is fast and convenient to upload? Does the server have good customer service? As Nasuni so eloquently put in their blog, “The most important part of cloud storage isn’t the storage. It’s how easy it is for your users to access that storage."

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How The NBA is Embracing the Future of Virtual Reality


What is Virtual Reality? VR is defined as “the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.” It is a fake world that seems real. Imagine being placed in the middle of a video with the ability to turn and see in every direction. But you aren’t looking at a screen, you are looking at a world. You have a 360 degree view. Samsung has recently teamed up with the NBA to showcase their first mobile virtual reality headset, the Gear VR. They are creating an entirely new way to watch games, one that may far exceed what we know and use today, but what if this is only the beginning? What if the Gear VR could provide movies, shows, and video games? Could the future of video be changed forever? 

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About this Blog

Check this page for new feature announcements, industry analysis, links to good reads, and general thoughts from the folks who make MediaSilo tick.


MediaSilo is a cloud-based video management and collaboration platform for creative teams.


Top 5 Driving Forces in MAM

The DAM is dead

Creatives expect asset management to be a natural extension of their workflow - not a separate task.

The Creative Pro as Decision Maker

In a SAAS world, the driving force behind purchasing is the creative pro, not central IT.

Metadata is no longer optional

Tools need to train users and encourage the use of metadata. It's not optional anymore.

Storage strategies today are more complex

Public cloud, private cloud, data center, on-site.... Understanding your storage story is key in launching a successful initiative.

Cloud Services are imperfectly understood

The cloud is not inherently insecure, but understanding how to use the available security options is key.

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