June 22nd, 2011
After months of speculation, Apple yesterday announced end of life for Final Cut Server. We can’t say we were completely surprised as the lack of updates from Cupertino along with the elimination of the XServer platform painted a bleak future for Apple Pro Apps. But that doesn’t mean we are any less disappointed. Final Cut Server brought powerful workflow automation tools at a low price to those willing to work through the interface. Personally, I have been involved in many deployments where Final Cut Server was simply the only tool for the job. The lack of future development of such a versatile tool no doubt leaves a void in the industry.
Many of our subscribers have asked us, what is next?
1. Our commitment to FCSvr workflows
MediaSilo will continue to support and expand advanced Final Cut Server workflows. Over the last 18 months we have developed many powerful workflows for our clients ranging from simple mirroring of media in the cloud to requesting and delivering automated edits. We will continue to push the limits of Final Cut Server as long as we see a demand for it.
At the same time we realize that MediaSilo can play a significant role in your business continuity. We have long believed that MediaSilo can be a replacement UI for Final Cut Server. If your organization views FCSvr assets through MediaSilo, your users won’t care what is going on behind the scenes. As you transition your FCSvr system you can maintain continuity through MediaSilo without the need to re-train users or change workflows.
2. What should you do with your current deployment?
If you have Final Cut Server working and implemented right now, stick to it. There is no reason to jump ship immediately. Software has a lifecycle and so does your asset management strategy. Final Cut Server will continue to function as an asset management system for the foreseeable future which leaves you enough time to formulate a plan for evolving your DAM. A lack of true alternatives also means you may not have much of a choice, unless you have deep pockets. Final Cut Server may not see another version, but it’s available now and it works.
3. What should you do if you are about to deploy or have just deployed?
We think it depends on your planned DAM lifecycle. If you have invested a lot of time into developing your strategy, have made the necessary investments in hardware and software, and you plan on implementing a 2-3 year DAM strategy, stick with it. Understanding and planning workflows, metadata taxonomies, and use cases is half the battle of asset management. A well planned deployment can be quickly derailed when the vendor choice changes, bringing you back to square one.
However, if you are early on in the planning stages and your DAM lifecycle is longer than 3 years without any major changes or budgets, we believe you need to look at alternatives.
Finally…
MediaSilo has been a strong supporter of Final Cut Server over the years. However, our emphasis has always been on enabling web-based workflows independent of and agnostic to any specific vendor platform. As we continue to evolve with our upcoming 3.0 release this summer, it will be more apparent than ever that asset management is moving to the cloud. Something to consider for your next choice of DAM.
Regards,
Kai Pradel
MediaSilo Founder, CTO
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