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DaVinci Resolve 12 is Becoming a Contender for NLEs

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photo credit: blackmagicdesign.com

We’ve all been there. You’ve made your fine cuts, mixed your audio, and now comes the fun part -- color and choosing exactly which look you are trying to achieve. That's why a colorist  providing you with multiple choices is such a critical and liberating part of the creative process. Until you’ve seen a colorist work their magic using DaVinci Resolve, you cannot grasp how powerful the tool truly is.

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4 Reasons the NewFronts are a Game Changer

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If you’re not familiar with the term “Newfronts” you’re not alone. Many people are still in the dark about what they are and their overall importance to an evolving media landscape. To put it simply, the Newfronts (which just wrapped up in New York) are for digital content what the Upfronts are for traditional television programming. Upfronts, if you’ve forgotten, is a presentation period for major networks to showcase new work to advertisers in order to secure ad dollars. It’s a pretty elaborate dog and pony show filled with alcohol, parties, and celebrities desperate to have their single cam comedy picked up. The Newfronts is that but for the newest Vimeo show or the latest women oriented programs by sites like Refinery29. Digiday provide a great recap of common questions about the New Fronts.

So why are they a game changer? Check out our reasons below.

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Is 3D NAND Flash The Future or a Temporary Fix?


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With the recent announcements by Toshiba, Intel and Micron Technology that 48-layer and 32-layer 3D NAND flash storage drives are set to be available within the next year, the question now becomes “How long will Flash dominate the storage market?” This winter, MediaSilo wrote about the current state of drives, and we found 3D NAND’s nearing availability to be so exciting that we wanted to follow up with where things stand for SSDs.

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The 5 Highest Paying Jobs in Film Production

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Alan Rickman, also known as Severus Snape, once said: “Actors are agents of change. A film, a piece of theater, a piece of music, or a book can make a difference. It can change the world.” Filmmakers are in a position to send messages to millions of people, everywhere. It may be the most effective form of communication amongst human beings. Therefore, those who are responsible for ushering films from early stages of production to widespread distribution are highly commodified. Because of this, the main players in the entertainment industry can earn A LOT of money. Those stuck in the middle of the pack may not. Here are the 5 highest paying jobs in film production.

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HBO Picks Up Web Series "High Maintenance"

image source: Vogue magazine

 

It is incredibly inspiring that the passion project web series High Maintenance, which has been in the works for over three years and is co-created by husband and wife duo Ben Sinclair and Katja Blichfeld, is being picked up by HBO. On 4/20, HBO announced it is ordering six new episodes of the smash series as well as making all 19 current episodes available on HBO and HBO platforms HBO Go and HBO NOW later in the year. CNN’s Frank Pallotta noted, “The announcement is testimony to the increasing power of web content and its ability to sway established players such as HBO.”

 

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MEDIASILO AT NAB 2015

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If you’re new to this, NAB is where the brightest and boldest tech companies come to show their latest offerings. Although no stranger to the NAB circuit, we were determined to make this our best year yet. We succeeded.

 

Fresh off the plane into the toasty Las Vegas air, we came prepared to show the world our latest innovations.  The result of our developers pounding the pavement for months leading up to the event. We  grew as a business and NAB presented an opportunity to show why we’ve been able to do it without breaking a sweat. Not only was our booth bigger than ever but so was our product.

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Customer Testimonial: Dennis Hopper Art Trust uses MediaSilo to Build Artwork and Ephemera Digital Library

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The Dennis Hopper Art Trust manages and archives all of the artwork and ephemera of Dennis Hopper’s estate. Since his passing in 2010, the art trust has been dedicated to building an archive of his work as an artist, an actor, a director, and a writer. They have been a Mediasilo customer for about 8 months.  

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23 Stats That Prove Video Marketing Works

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Video marketing is an absolute necessity. More times than not, companies don’t spend enough money on video production. The result? No online traffic. If you truly believe in something, you must be willing to take the risk. If you aren't, someone else who sees potential in your idea WILL spend that money, and WILL take you down. Look at these video statistics. They speak for themselves: 

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The Truth Behind 1080p, 720p, HD, And Other Video Resolution Terms

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There are many misconceptions associated with the term “HD." Yes, it does refer to a higher video resolution than standard-definition. Yes, it is commonly used in reference to 1080p or 1920x1080p. But no, that does not mean that 1080p is always better than 720p, or that any other high-definition videos are not as high “quality" as 1080p. We can't stress this fallacy enough. Many people aren’t well educated on the ins and outs of video resolution, the main differences between 1080p and 720p, and what 1080/50p and 1080/60p represent. Here are a few quick lessons you should know and relay to your coworkers. 

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7 Tips That Lead to A Successful Post-Production

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After months of shooting, you're finally done. You’ve got all the footage you need. Time to relax. Hah. Kidding. You’re not even close. You’re just about ready to start the post-production process. It’s time to head back to the lab, and make something special. Your team is waiting for your signal. What’s your first step? What tools will you use? Who will manage what? Should you have Chipotle or Qdoba catered on Fridays? Stop. Before you dive in, check out these tips to insure that your post-production journey can go as smoothly and efficiently as possible.

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Check this page for new feature announcements, industry analysis, links to good reads, and general thoughts from the folks who make MediaSilo tick.

WHAT IS MEDIASILO?

MediaSilo is a cloud-based video management and collaboration platform for creative teams.

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Top 5 Driving Forces in MAM

The DAM is dead

Creatives expect asset management to be a natural extension of their workflow - not a separate task.

The Creative Pro as Decision Maker

In a SAAS world, the driving force behind purchasing is the creative pro, not central IT.

Metadata is no longer optional

Tools need to train users and encourage the use of metadata. It's not optional anymore.

Storage strategies today are more complex

Public cloud, private cloud, data center, on-site.... Understanding your storage story is key in launching a successful initiative.

Cloud Services are imperfectly understood

The cloud is not inherently insecure, but understanding how to use the available security options is key.


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